Follow these simple steps; stage by stage to sell more customers and increase your income. It never fails. If all these principles are met and the customer is capable to buy, you will sell them 100% of the time.
You may run into objections at different stages. Handle them right away and do not move into the next stage until you have gained the confidence of the customer. Check out the 4Ps stages of selling below:
Stage 1: Person
Make sure that the customer likes and respects you.
People Buy From People That They Like & Respect
Stage 2: Place
Make sure that the customer values your place of business.
People Buy From Businesses With the Best Value and Public Perception
Stage 3: Product
Make sure that the customer sees and understands the benefit of your product or service.
People Buy Products and Services that will Benefit Their Needs
Stage 4: Price
Make sure that the customer understands how the price will accomplish their needs.
People Buy When the Price Meets their Needs and Improves Their Lives